A chain of hamburger restaurants wants to gather competitor information through unethical means. What is the recommendation?

The correct recommendation is to avoid unethical strategies. Engaging in unethical practices can lead to serious consequences, including legal repercussions and damage to the company's reputation. Focusing on ethical management not only fosters trust with customers and competitors but also aligns with long-term business sustainability.

Marketing surveys, while legitimate, center around gathering consumer insights rather than competitor intelligence and can be conducted ethically. Advertising for fake job positions is deceptive and manipulative, and collaborating with competitors may lead to anti-competitive practices or legal issues. Ethical strategies often yield better insights and foster a healthier competitive environment.