In the context of promotional strategies, what does the term 'product promotion' refer to?

Product promotion specifically refers to initiatives aimed at boosting awareness and sales of a product or a product line. When focusing on new product launches, the goal is to introduce the product to the market, highlight its value, and encourage trial among consumers. This can include a variety of tactics such as advertising campaigns, limited-time offers, product demonstrations, or tasting events that showcase the new product's unique features or benefits.

By contrast, promoting a brand's image generally falls under corporate or brand promotion rather than product-specific initiatives. Sales events for existing products tend to revolve around clearance or discount strategies and do not specifically target introducing new offerings. Showcasing various product features can relate to both new and existing products, but it aligns more closely with the informational aspect of promotions rather than a direct push for new products. Thus, the focus on new product launches underlines the essence of product promotion in this context.