Pizza restaurants can use information about previous promotions in their promotional planning if they keep the information on hand in a(n):

The correct answer is a promotional journal because it serves as a systematic record of all promotional activities, including past promotions. By maintaining a promotional journal, pizza restaurants can analyze the effectiveness of different promotional campaigns over time. This historical data allows them to identify trends, understand what resonates with their customer base, and refine future promotions based on past performance.

A promotional journal specifically focuses on documenting details of promotions, such as dates, performance metrics, customer engagement, and feedback, making it a valuable tool for planning future marketing strategies. This enables restaurants to have insight into what strategies worked best and to adapt their promotional planning accordingly.

While sales records and advertising records contain valuable information, they may not provide the same detailed perspective on promotions specifically. A marketing ledger, on the other hand, typically encompasses broader marketing-related data, including budgeting and overall marketing activities, but wouldn’t be as targeted for analyzing promotional outcomes.