Promotional slogans should be:

Promotional slogans should be short and catchy because this style effectively captures the attention of potential customers. A concise slogan is easier to remember, allowing it to stick in the minds of consumers and facilitating brand recall. Catchy phrases can also evoke emotions or represent the brand's identity, making them more impactful in marketing efforts. With the fast-paced nature of the quick-serve restaurant industry, where customers often make quick decisions, a succinct and engaging slogan enhances brand recognition and creates a positive association with the product or service being offered. This approach aligns with effective marketing communication strategies aimed at grabbing attention and fostering customer loyalty.