Signs, displays, painted walls, banners, and decorative canopies are all elements of:

Visual merchandising encompasses a range of design elements and techniques used to attract customers and enhance their shopping experience. This includes the strategic use of signs, displays, painted walls, banners, and decorative canopies to create an appealing atmosphere that encourages consumers to engage with the products. This area of focus goes beyond simply showcasing products; it's about crafting an environment that communicates the brand's identity and values, stimulates interest, and guides customers through the retail space.

Effective visual merchandising not only highlights products but also creates an emotional connection with shoppers. The arrangement and presentation draw attention, evoke a certain mood, and ultimately influence purchasing decisions. This focus on aesthetics and product presentation is a key aspect of retail strategy in quick-serve restaurants, as it directly impacts customer experience and perceptions of the brand.