What is an example of upselling in a quick-serve restaurant?

Upselling in a quick-serve restaurant involves encouraging customers to purchase additional items or upgrade their current order for added value. Suggesting a soft drink with a sandwich is a prime example of upselling because it engages the customer in a way that enhances their meal experience. By offering a complementary beverage, the restaurant not only increases the overall sale but also potentially improves customer satisfaction by providing a complete meal combination.

This technique leverages the relationship between food items, where customers may be more inclined to accept the suggestion when it complements their main choice. It is a strategic way to increase the average check size while providing customers with a desirable option that pairs well with their selection.

The other options, while they may contribute to customer engagement or marketing, do not directly encourage an upgrade or additional purchase in the same way. Offering a free sample can enhance the customer experience but it does not necessarily lead to increased sales. Promoting daily specials is informative but does not directly encourage an add-on purchase related to the customer's current order. Encouraging takeout may improve sales overall but does not represent the concept of upselling as it doesn't involve upgrading or adding to the customer’s immediate selection.