What is one way that quick-serve restaurants use database software programs?

Quick-serve restaurants utilize database software programs primarily to analyze customer information. This capability is crucial for understanding customer preferences, behaviors, and purchasing patterns, which can lead to improved marketing strategies and menu offerings. By examining trends in customer data, these restaurants can tailor promotions, enhance customer service, and ultimately drive sales. The insights drawn from analyzing customer information help quick-serve restaurants make informed decisions regarding inventory, staffing, and overall operational efficiency, ensuring they meet the needs and expectations of their customer base effectively.