What type of marketing strategy is used to attract customers during off-peak hours?

A promotional pricing strategy is designed to attract customers by offering discounts or special prices during off-peak hours when customer traffic is typically lower. This approach encourages patrons to visit during times when the establishment usually experiences less business, effectively increasing sales volume during those periods. By lowering prices temporarily, restaurants can create a sense of urgency and appeal to cost-conscious consumers, ultimately helping to balance their customer flow throughout the day.

In contrast, emerging market strategy focuses on entering new markets or targeting new demographics, which does not specifically address the issue of off-peak hour traffic. Market segmentation strategy aims to identify and target specific groups within the customer base, but it does not directly influence pricing during different times of the day. Lastly, customer loyalty strategy is geared toward building a long-term relationship with customers, promoting repeat business but does not necessarily drive traffic during slower periods.