What type of report summarizes findings and recommendations typically made in a marketing-research project?

The marketing report is designed specifically to summarize the findings and recommendations derived from a marketing research project. This type of report analyzes the data collected during the research process, outlines key insights, and suggests actionable strategies for marketing initiatives. The structure of a marketing report typically includes an overview of the research objectives, methodology used, main findings, and a discussion of the implications of those findings, making it a comprehensive resource for decision-making in marketing efforts.

An annual report, while informative, generally focuses on the overall performance and financial state of a company over the past year, rather than providing specific insights related to marketing research. A marketing brief serves as a preliminary document that outlines a marketing campaign or project objectives but does not delve into research findings or recommendations in the same depth as the marketing report. A technical write-up might detail specific research methodologies or technical aspects of the study but is not designed to summarize findings and strategic recommendations in a user-friendly way meant for broader audiences, as would be the case with a marketing report. This is why the marketing report is the most appropriate choice in this context.