When customers believe that quick-serve restaurant supply salespeople know the facts about the products they sell, customers view the salespeople as having:

When customers recognize that salespeople possess accurate and comprehensive knowledge about the products they offer, they perceive those salespeople as credible. Credibility is built on the foundation of trust; customers tend to rely on individuals who demonstrate expertise and factual understanding as they make purchasing decisions. In the context of a quick-serve restaurant, when salespeople are well-informed about menu items, food quality, nutritional information, and operational practices, it enhances their reputation and convinces customers that they are reliable sources of information.

This perception of credibility ultimately fosters a more confident atmosphere for customers, who feel assured that they are receiving sound advice and appropriate recommendations regarding their choices. Thus, the relationship between knowledge and customer perception significantly impacts customer trust and loyalty in a quick-serve restaurant scenario.