When explaining menu items to customers, what should the focus be based on?

Focusing on the needs and wants of customers when explaining menu items is essential because it directly addresses their preferences, dietary restrictions, and desires for specific flavors or experiences. Understanding what customers are looking for helps to create a personalized dining experience and builds rapport, making them more likely to enjoy their meal and return in the future.

By aligning explanations and suggestions with the customers’ specific requests, which may include price range, flavor profiles, or dietary needs, service staff can enhance customer satisfaction. Additionally, this approach fosters better communication, as customers feel heard and valued, leading to an overall positive impression of the restaurant. This customer-centric focus is crucial in the highly competitive quick-serve restaurant industry, where repeat business is vital for success.

In contrast, while historical sales data, bestsellers, and seasonal ingredients may inform menu offerings or marketing strategies, they do not directly address the immediate preferences of the customer at the moment of inquiry. Therefore, leveraging knowledge of customer needs and wants is more impactful when engaging with diners.