Which method would a hamburger restaurant likely use to target special sales to local customers?

Targeting special sales to local customers often involves using communication methods that are both effective and relevant to the demographic of the area. Suburban newspapers are a traditional yet effective medium for reaching local audiences, as they are commonly read by residents in specific neighborhoods and communities. These newspapers provide a tangible way for businesses, like a hamburger restaurant, to deliver targeted promotions and special deals directly to potential customers living nearby.

Additionally, by advertising in suburban newspapers, the restaurant can utilize local news and community events to connect with residents, encouraging them to visit. This local focus helps to foster a sense of community and loyalty, as customers may feel more inclined to support businesses that are active in their local area.

While other methods like television advertising, online promotions, and in-store signage can also be effective, they may not have the same level of local specificity as suburban newspapers do. Television advertising reaches a wider audience, which may not always include local residents. Online promotions are beneficial for digital outreach, but they may lack the direct physical presence in the community context that a local newspaper provides. In-store signage is generally aimed at customers already in the vicinity of the restaurant, making it less effective for broader local outreach compared to the newspaper's capability to reach potential customers in their homes