Which technique can restaurants use to better understand consumer preferences?

Surveys are an effective technique for restaurants to gain insights into consumer preferences. By conducting surveys, restaurants can gather direct feedback from customers about their dining experiences, menu preferences, service quality, and overall satisfaction. This data allows restaurants to make informed decisions that align with what customers value most, ultimately enhancing their offerings and improving customer loyalty.

Surveys offer a structured way to collect quantitative and qualitative feedback, enabling restaurants to analyze trends and identify areas for improvement. This targeted approach can help restaurant managers tailor their menus, adjust pricing strategies, and create promotional campaigns that resonate with their customer base.

In contrast, other options, while they may impact sales or awareness, do not provide the same level of direct insight into consumer preferences. Price reduction might attract customers initially, but it does not reveal what they genuinely want. Product bundling can be attractive, but it does not necessarily inform the restaurant about individual preferences. Heavy advertising can raise awareness, but it may not reflect consumer opinions or preferences accurately. Thus, surveys stand out as a proactive method for understanding and responding to consumer desires.