Which type of advertisements would best target local residents?

Choosing suburban newspapers as the best type of advertisement to target local residents is a strategic decision rooted in the demographics and preferences of the audience. Suburban newspapers often serve specific local communities, making them an effective platform for reaching residents who are likely to engage with content pertinent to their neighborhoods. These publications can provide a more personal touch, such as local events, promotions, and community news that resonate with the readers' daily lives.

Furthermore, suburban newspapers tend to have a loyal readership comprised of individuals and families invested in their community. Advertising in these papers allows for a targeted approach, reaching those who are already engaged with local happenings and businesses, as well as maintaining a strong connection to the community. Such advertisements can effectively drive foot traffic and encourage patronage at local establishments, including quick-serve restaurants.

In contrast, other options like billboards, while visible to passing traffic, may lack the targeted reach within a specific community. National magazines have a broader audience that may not represent local interests or needs effectively, and social media ads, although targeted, can often be less effective in terms of print readership engagement within small local markets. Thus, suburban newspapers stand out as the optimal choice for connecting with local residents specifically.